Private and Non-Profit Sector

Grassroots and Grasstops Communications
Coalition Building
Public Communication

Grassroots and Grasstops Communications

Revolutionary changes in grassroots strategies have swept the country while more traditional modes of communication such as broadcast television and newspapers are on the wane. For the stakeholders you would like to identify, mobilize, and implement your message, the rules have changed. Your ability to understand the new rules and master these new mediums is critical to your success and survival.

We can design cost effective ways to make sure your voice is part of the dialogue at the local, state, and national level. This starts by knowing the players at the grasstops and knowing the how to target and mobilize activists and key opinion leaders.

4C Partners employs the latest innovations – web based tools, microtargeting, text messaging, and social networking – and marries them with the grassroots fundamentals of shoe leather, door knocking, phones, and direct mail to move your message to the masses.

Coalition Building

4C Partners understands what it takes to build effective coalitions and hold them together. 4C Partners have deep and long-standing relationships with coalition builders all over the country and within Washington. We are often able to find willing partners where others do not look in order to multiply the power of your message.

Public Communication

4C Partners have unique expertise in the area of media and speaker training. We believe that effective preparation leads to an effective performance. We have experience training Fortune 500 leadership and the leaders of large organizations for their most important public communications, from high profile speeches to media interviews.

Just as important as developing your communications strategy is preparing your principals to implement it effectively. 4C Partners will train your sales force, spokespeople, senior management, or rank and file employees to become effective and forceful advocates. We have prepared clients for national media interviews, investor calls, leadership symposiums, and major addresses. We lead the field in speaker training for leaders seeking to inspire audiences to action.